Niche to Norm: Why Anime is Cool Now
We used to live in a world where if you said you watched anime, the person would do one of three things. Laugh at you, ridicule you, or assume and falsely accuse you of being a basement dweller who loves fast food and is shy and introverted.
That narrative is dead. Instead? You tell someone you just finished the newest season of Jujutsu Kaisen, and you are greeted with a fist bump, a genuine question, or an unsolicited recommendation you didn’t ask for but are lowkey pumped about.
Some of why this is happening can be explained by access. The rest of the explanation is that anime is “risky.” Bold art styles, real relatable stakes, and characters who don’t have a happy ending.
At House Rules, people don’t associate anime with being nerdy. Instead, they embrace it like a conversation coaster.
“Bold art styles, real relatable stakes, and characters who don’t have a happy ending.”
